Privacy policy
Last updated 7 November 2026
This policy explains what happens to the information you give when you ask for a SunwurX quote on this website: what we collect, why, who we share it with, how long we keep it, and your rights.
Who we are
This website is run by 3RD WAVE LTD, a company registered in England and Wales (number 11513204), registered office Optionis House, 840 Ibis Court, Centre Park, Warrington, England, WA1 1RL. 3RD WAVE LTD handles enquiries for SunwurX Installations and is the data controller for the information you give here.
SunwurX Installations is a trading style of Urban Strong Limited, the MCS certified installer (MCS SICI21972) that designs, quotes and installs your system.
Questions about your information: write to us at the address above.
What we collect
| What | Examples | Where it comes from |
|---|---|---|
| Your answers | Whether you own your home or already have solar, home type, an EV or heat pump, your electricity spend band, your timing | You |
| Your address and location | Your address and the map pin you confirm | You, with Google's address search |
| Roof information | Roof area, the direction and pitch of each roof face, how many panels may fit, and a sunlight map of your roof | Google's Solar API, for the location you confirm |
| Contact details | Name, email and mobile number | You |
| Your appointment | The date and time you choose | You |
| Calls and messages | Recordings, transcripts and summaries of calls, texts and messages with us, including those handled by our AI assistants | You and us |
| Technical and advertising data | IP address, browser type, the page you came from, ad click IDs and campaign tags in the link you followed, advertising cookie IDs | Your device, and cookies if you allow them |
How we use it, and why we're allowed to
| What we do | Lawful basis |
|---|---|
| Contact you about your quote, arrange your design appointment and pass your enquiry to SunwurX Installations | Legitimate interests: responding to the request you made |
| Call, text or message you using AI systems as well as people, and record, transcribe and summarise those conversations | Legitimate interests: handling your enquiry quickly and keeping an accurate record of what was agreed |
| Use Google's roof information to start your design before your appointment | Legitimate interests |
| Decide which enquiries to call first, using your answers about spend, timing and home | Legitimate interests. This only sets the order of calls and never decides anything about you on its own. |
| Stop spam and misuse of the form | Legitimate interests |
| Measure and improve our adverts (Meta pixel and Conversions API, Google tags) | Your consent, through the cookie banner. Nothing is sent to Meta from our server unless you've accepted marketing cookies. |
| Keep records needed for complaints and the law | Legal obligation and legitimate interests |
We'll only send you marketing messages if you've agreed to receive them, and every message lets you opt out. You can object at any time to anything we do on the basis of legitimate interests.
When we use AI
We may contact you using AI systems, such as an AI voice assistant that calls you, or automated texts and messages. We use them to confirm your details, answer simple questions, and arrange or remind you about your design appointment. We also use AI tools to transcribe and summarise calls so our team has an accurate record.
An AI assistant will always make clear that it is an automated assistant, not a person. You can ask to speak to a member of our team at any time, or ask us not to use AI to contact you. AI is never used to make decisions about you that have legal or similarly significant effects; your quote and any finance decision are made by people.
Who we share it with
| Who | Why |
|---|---|
| SunwurX Installations (Urban Strong Limited) | To design, quote and install your system. From then on SunwurX Installations is also responsible for the information it holds about you, under its own privacy policy. If you ask about finance, it handles that as a credit broker. |
| Our website host (Vercel) | Runs this website and handles each form you send |
| Google (Maps Platform) | Address search, the satellite view of your home, roof information and the sunlight map |
| Our customer management, telephone, AI calling and messaging, and database providers | Store your enquiry, and let our team and AI assistants call and message you. They act only on our instructions. |
| Meta, and Google advertising tags if used | Measuring our adverts, only with your consent |
We may also share information where the law requires it, or with our professional advisers and insurers.
Cookies
No advertising or analytics cookies run until you accept them in the cookie banner. Essential storage, always on, remembers your cookie choice and, for your current visit only, your progress through the quote questions and the campaign tags in the link you followed. Your contact details are not stored in your browser. With your consent, the Meta pixel sets its cookies (_fbp, _fbc) and Google tags may set theirs. You can change your choice at any time with the Cookie settings link at the bottom of every page.
Transfers outside the UK
Some of our providers, such as Vercel, Google and Meta, process data in the USA. When they do, we rely on the UK's approved safeguards: the UK Extension to the EU-US Data Privacy Framework where the provider is certified, or the UK International Data Transfer Agreement or Addendum.
How long we keep it
| Information | How long |
|---|---|
| Enquiries that don't go ahead | 24 months from our last contact with you |
| Call recordings and transcripts | 12 months from the call |
| Website logs | Up to 30 days |
| Advertising cookies | As set by Meta and Google, only if you accept them |
Once your enquiry goes to SunwurX Installations, it keeps its copy for as long as its own privacy policy says.
Your rights
You can ask us for a copy of your information, to correct it, to delete it, to restrict how we use it, or to send it to you or another company. You can object to how we use it, and you can always stop marketing. Where you gave consent, such as for cookies, you can withdraw it at any time. We'll reply within one month.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes
If we change how we use your information, we'll update this page and the date at the top.